Family Growth Platform

Most parenting apps track the baby. We help the whole family work together around the child.

Shared care, overnight handovers, and a calm companion that remembers what happened — for parents, nannies, and grandparents alike.

Get early access

A nawaah is the seed at the heart of a date. Every palm in the Gulf — the tree that made life here possible — began as one, buried in the sand by someone who knew they would not live to sit in its shade.

نواة — the seed, and the nucleus of a family.

Parents are expected to know everything. No one can.

Care is rarely one person's job. Partners, nannies, and grandparents are all involved — but there is no system connecting them.

Night is where it breaks. Both parents assume the other is handling a wake-up, so nobody goes. Or both wake unnecessarily. By morning, neither knows what happened on the other's shift.

Easy to use and organizes things for you! Remember we are already so tired. Mother of one, Dubai

Built for how families actually work

Coordination

Night Shift

Assign overnight shifts and track who handled each wake-up. No more "I thought you had it."

Handover

Care Handover

Last feed, last diaper, medication, current status, next expected event — summarised in seconds.

Response

"I've got it"

One tap, and the other parent sees who is handling this wake-up. No confusion, no double disruption.

Comfort

Parent Comfort Voice

Record your own voice — a phrase, a lullaby — and play it in the room without going in.

Intelligence

A calm companion

Voice notes become records. Patterns become summaries. It never diagnoses, and never overrides you.

GCC-native

Arabic-first

Designed for Gulf households from day one — nannies, grandparents, extended family. Not a translation.

What parents in the UAE told us

Early findings from surveys with families across Dubai. A small sample, and we treat it as one.

100%cited sleep as their hardest challenge
100%felt anxious or unsure as a parent
67%said details get lost between caregivers
To be personalized with advice, not generic info. Mother of two, Dubai
$4.9BGlobal parenting app market by 2035
100K+Births per year in the UAE
500K+Births per year across the GCC
90%+UAE smartphone penetration

Why we are building this

I am not a parent yet. But I have been a child.

Like every adult, I was shaped by the guidance I received, the moments people noticed — and the moments they may not have known were important.

The problem is not that parents don't care enough. It is that even the most caring parent cannot be expected to know everything, notice everything, and manage everything alone.

A child's future should not depend on whether their family happened to find the right information at the right time.

Ahmed Khalil Soliman
Founder — Nawaah

Growing with your family

We are building this with parents in the UAE. Join the waitlist to be among the first to try it.